Formed in 1902 as a joint venture between the UK’s Imperial Tobacco Company and the American Tobacco Company, British American Tobacco (BAT) is the second largest listed tobacco company in the world. It is the world’s most international tobacco group, with brands sold in more than 180 markets worldwide.
An impending merger and a company-wide SAP rollout resulted in a period of massive change at both a business and operational level. As a consumer goods manufacturer, British American Tobacco is challenged to operate under tremendous market pressure that is driven by changing consumer trends, as well as intense competition and market volatility. Furthermore, operations are managed on a local level – often by country – to ensure alignment
With Kalido, British American Tobacco has been able to quickly consolidate reports on the merged company and make strategic and operational decisions based on results and information of the merged company. Now, BAT can deliver vastly improved business information across the supply chain to drive increased sales and ultimately increase market share.
Learn more about British American Tobacco’s implementation:
- Case Study: British American Tobacco Belgium Manages Market Share With Kalido
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- Press Article: Manufacturing Business Technology, "Belgian Manufacturer achieves rapid post-merger BI integration"
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- Press Release: British American Tobacco Belgium Deploys Kalido to Speed Merger Integration
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- Press Release: Kalido Customer British American Tobacco Belgium Named to InfoWorld 100
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